Wednesday, 26 March 2014

Time to Rebrand? - Ugliest logos in North American Pro Soccer

As the top 3 divisions in North American soccer are gaining in popularity and esteem, the logos of teams that are not up to par aesthetically are becoming evermore discernible.

When looking at the 7 logos chosen to be potentially rebranded, compare them to this brand new logo for NYCFC.



Here are a few from within MLS, NASL, and USL PRO that this site believes might not be up to par. Classiness, timelessness, and childishness each are a criterion in choosing these 7 logos. 

Charlotte Eagles - USL PRO
Timeless? Is the eagle dead?

Columbus Crew - MLS
Here is an applicable article from mlssoccer.com

FC Edmonton - NASL
Layout of the design isn't as bad as the execution of the design.

Orange County Blues FC - USL PRO
Just because you're new doesn't mean you're exempt. It's hard to even visibly make out some of it.

Orlando City - USL PRO  (MLS 2015)
Probably will be rebranded before entering MLS. Up to par in USL PRO but maybe not in MLS.

Pittsburgh Riverhounds - USL PRO
Could it pass for a high school soccer team logo?
Link to see it on a white background

Rochester Rhinos - USL PRO
Childish? Can you imagine this logo on a beautiful jersey?


Which Logo Needs to be Rebranded the Most?
  
pollcode.com free polls 


1 comment:

  1. Much better!
    http://www.baynews9.com/content/news/baynews9/sports/article.html/content/news/articles/bhsn/2014/5/13/orlando_city_sc_unve.html

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